Learn. Network. Upgrade

It is no longer enough to say that things have changed. It's time to understand why and take advantage of the emerging paradigm.

In addition to this, you need to know more about it.

The Watch Trade Academy is the fast track to achieving your sales goals. Knowledge that is not available anywhere else.

Choose your Masterclass

DISCOVERY Masterclass

Next online session over 1 week

February 8, 10 and 12

From 12:00 p.m. to 1:30 p.m.

Masterclass

EXPERT

Next online session over 3 weeks

February 22, 24, 26 & March 3, 5, 8, 10, 12

From 12:00 p.m. to 1:30 p.m.

 
DISCOVERY Masterclass
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Led by Thomas Baillod, expert in international watch distribution, this Masterclass is aimed at those who wish to acquire a global vision and know what the future of international distribution looks like.

Rethink the way to market your products in the age of phygital. Take to the skies. Innovate. A concentrate of 20 years of experience, in 5 steps:

Understand the current economic model, its origins and its meaning.

Know the channels available to a brand to reach the customer.

Differentiate and understand the roles of intermediaries and their business model.

To assimilate the jargon and the functioning of watch distribution.

Identify new opportunities and growth levers born from digital.

EXPERT Masterclass
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Hosted by Thomas Baillod, expert in international watchmaking distribution & guests, this Masterclass is aimed at industry professionals who prefer to lead the trend rather than continue it.

Challenge your vision with experts. Sharpen your strategy and approach to take advantage of the ongoing paradigm shift. We will take and deepen the teachings of the DISCOVERY module, to which we will add:

Analyze market trends.

Master the basics of the current distribution model.

Understand how to position your brand and identify your competitors.

Identify the key intermediaries in your watchmaking activity and adjust your approach.

Gain an in-depth understanding of the business cockpits of watch distribution.

Understand the dynamics of international markets and the macro phenomena that influence them.

+ Documents & templates

+ 1 hour of individual coaching

You leave with:

Strategy
1

The survival of your business depends on commercial success. This cannot be improvised and requires in-depth knowledge and mastery of the channels that generate sales.

In addition to this, you will need to know more about it.

But which channel to choose? What type of distribution will best suit your business or project?

In addition to this, you will need to know more about it.

We offer you the keys that will allow you to answer these strategic questions.

In addition to this, you will need to know more about it.

Tools
2

In addition to a lot of practical information and experiences, you will receive valuable documents and models during the course (expert reserved).

Actionable tools you can use to improve your game, deal with the best players in the market, and drive international distribution strategies.

3
Vision

Rather than watching the train go by, it's about understanding where it's going ... and getting on board!

In the Masterclass, we review and master the basics of the traditional distribution model before questioning it and sketching the outlines of the next paradigm generated by digital transformation. Directly applicable knowledge.

Testimonials

When I took your course over a year ago, it broadened my perspective on traditional distribution and some of the peculiarities of different global markets, but more than anything, it made me really think about this at what the future of distribution looked like, the future of the global watch industry and the forward-looking initiatives that deserve to be pursued in the future. It really marked a big turning point in my career, and I would recommend it to anyone in the future who would rather lead the trend rather than continue it. Didn't Bennahmias say, "To break the rules, you must first master them"? Watch Trade Academy is a good place to start.

Mark Lewis-Jones

Distribution specialist, CLA

Your expert:

Thomas Baillod

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International sales specialist, with 15 years of experience in luxury goods and selective distribution worldwide.

In addition to this, you need to know more about it.

Founder of the Watch Trade Academy in 2019, requested by many media, he lectures on the theme of distribution and its evolution.

In addition to this, you need to know more about it.

One of the first to popularize the term "phygital", he studies the new business models that will predefine the commerce of tomorrow. Observer but also actor, he has developed a new customer-centric business model called "Afluendor".

In addition to this, you need to know more about it.

From theory to practice, he successfully launched the BA111OD watchmaking concept and developed a new business model that he called "User Generated Commerce" that he formalized in a web app that he is updating. arrangement of marks.

In addition to this, you need to know more about it.

Thomas Baillod is also the co-founder of the Watch Distributors Directory, the world's leading database listing watch distributors and retailers.

Reserve your spot

DISCOVERY Masterclass

Next online session over 1 week

February 8, 10 and 12

From 12:00 p.m. to 1:30 p.m.

Masterclass

EXPERT

Next online session over 3 weeks

February 22, 24, 26 & March 3, 5, 8, 10, 12

From 12:00 p.m. to 1:30 p.m.

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In collaboration with

You'll walk away with:

Program overview:

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PRISM

During this Masterclass, we follow our unique PRISM method